Current:Home > StocksSpanx Founder Sara Blakely Launches New Product Sneex That Has the Whole Internet Confused-InfoLens
Spanx Founder Sara Blakely Launches New Product Sneex That Has the Whole Internet Confused
View Date:2024-12-23 14:29:29
Sara Blakely isn't getting fans' full support on her latest endeavor.
The Spanx founder launched a new footwear brand called Sneex aimed at making "comfortable high heels," and the internet isn't quite sure how to feel about its first line of shoes.
Sara launched the venture's first product on Aug. 15, debuting a "hy-heel," or a sneaker-stiletto hybrid, that features a 3-inch heel, napa leather, velcro detailing, Italian mesh and suede materials. And the cost of each pair isn't cheap, which each style retailing for upwards of $500.
“Sneex are my love letter to every woman who has taken her shoes off at a party," the billionaire shared in a note on the company's website alongside the reveal, "who wears flats to work with heels in her bag, who thought her days of wearing heels were over.”
But not everyone was into the concept, with some fans poking fun at the footwear's design.
"Are we going to make a version that's cute," one X user quipped, while another added, "Velcro??? Are we toddlers?"
Others could see Sara's vision but wished she had executed it differently.
"Sneex don’t commit, trying to be both in too obvious of ways," one user wrote. "Crocks are ugly but successful bc they embraced comfort unabashedly. I wish these didn’t look like sneakers but had incredible comfort technology in them. Adore Sarah but these are a miss."
Still, Sara's new business did garner some fans, with one user admitting, "Gotta hand it to Sara Blakely, I was fully prepared to guffaw at and hate Sneex - but I kinda dig 'em. Any plans for a full wedge? I'll be watching..."
Of course, the launch is only the beginning for the shoe brand, as Sarah recently explained that working on Sneex has her "back in start up mode."
"Let’s GOOOO!" Sara wrote in a Aug. 13 Instagram post alongside a video showing stacks of inventory. "Another company with boxes in the garage. Reliving my @spanx days for sure."
She added, "Only this time I actually have a garage."
For the latest breaking news updates, click here to download the E! News AppveryGood! (12)
Related
- Avril Lavigne’s Ex Mod Sun Is Dating Love Is Blind Star Brittany Wisniewski, Debuts Romance With a Kiss
- Can’t Sleep? These Amazon Pajamas Are Comfy, Lightweight, and Just What You Need for Summer Nights
- The ACT's new ties to a private equity firm are raising eyebrows
- Zach Edey draft profile, scouting report: How will Purdue big man translate to NBA?
- Powell says Fed will likely cut rates cautiously given persistent inflation pressures
- Everything we know about Noah Lyles, Yu-Gi-Oh! cards and a bet with Chase Ealey
- Charli XCX reportedly condemns fans for dissing Taylor Swift in concert chant: 'It disturbs me'
- World's tallest dog Kevin dies at age 3: 'He was just the best giant boy'
- Black, red or dead: How Omaha became a hub for black squirrel scholarship
- Sean Penn is 'thrilled' to be single following 3 failed marriages: 'I'm just free'
Ranking
- Watch as dust storm that caused 20-car pileup whips through central California
- Severe thunderstorms cut power to more than 150,000 Michigan homes and businesses
- Julie Chrisley's Prison Sentence for Bank Fraud and Tax Evasion Case Overturned by Appeals Court
- Mindy Kaling reveals third child after private pregnancy: 'Best birthday present'
- Sofia Richie Reveals 5-Month-Old Daughter Eloise Has a Real Phone
- Kylie Jenner, Jennifer Lopez, Selma Blair and More Star Sightings at Paris Haute Couture Fashion Week
- Shot in 1.6 seconds: Video raises questions about how trooper avoided charges in Black man’s death
- Social media sensation Judge Frank Caprio on compassion, kindness and his cancer diagnosis
Recommendation
-
Taylor Swift touches down in Kansas City as Chiefs take on Denver Broncos
-
Taylor Swift and Travis Kelce Step Out for After-Party in London With Sophie Turner and More
-
Alabama man accused of killings in 2 states enters not guilty pleas to Oklahoma murder charges
-
It’s Official! Girlfriend Collective Has the Most Stylish Workout Clothes We’ve Ever Seen
-
Beyoncé's Grammy nominations in country categories aren't the first to blur genre lines
-
Pirates of the Caribbean Actor Tamayo Perry Dead at 49 After Shark Attack in Hawaii
-
Inside Nicole Kidman and Keith Urban's Epic Love Story
-
Mindy Kaling reveals third child after private pregnancy: 'Best birthday present'