Current:Home > Contact-usFirst edible mascot in sports history stars in the Pop-Tarts Bowl-InfoLens
First edible mascot in sports history stars in the Pop-Tarts Bowl
View Date:2024-12-23 14:08:21
The first edible mascot in sports history was revealed at the Pop-Tarts Bowl in Orlando, Fla., and the internet is having a field day.
Kansas State beat NC State, 28-19, after which the winning team devoured the giant pastry that emerged from an even more giant toaster in what was a clever marketing move.
The winning trophy included slots at the top of a silver football to hold two actual Pop-Tarts.
Fans took to X, formerly known as Twitter, to express their fascination, including many memes.
"Campaigns that earn both coverage and conversation have a disproportionate business impact," says Heidi Ray, senior director of brand marketing at Pop-Tarts (Kellanova) in an email to NPR. "We have been blown away by the reaction and engagement, which we are still analyzing. But, at this point, we are looking at success that rivals a major Super Bowl moment."
The Pop-Tarts Bowl was originally called the Blockbuster Bowl and first took place in 1990 in Miami, in a game that brought out more than 74,000 fans. Today, it's played at Camping World Stadium in Orlando, and is operated by Florida Citrus Sports, a nonprofit group that manages events in the region.
The game has had several different sponsors throughout the years, Pop-Tarts being the most recent one after signing a multi-year agreement with Florida Citrus Sports.
For the past three seasons, the game was known as the Cheez-It Bowl, during which buckets of Cheez-Its were dumped on the heads of winning coaches.
veryGood! (81)
Related
- Volkswagen, Mazda, Honda, BMW, Porsche among 304k vehicles recalled: Check car recalls here
- UN peacekeepers have departed a rebel stronghold in northern Mali early as violence increases
- Stellantis expects North American strike to cost it 750 million euros in third-quarter profits
- Electronic wolves with glowing red eyes watch over Japanese landscapes
- See Blake Shelton and Gwen Stefani's Winning NFL Outing With Kids Zuma and Apollo
- 'Bun in the oven' is an ancient pregnancy metaphor. This historian says it has to go
- Luxury California home — complete with meth lab and contamination — selling for $1.55 million
- Battle for control of Virginia Legislature may hinge on a state senate race with independent streak
- A pair of Trump officials have defended family separation and ramped-up deportations
- Southern California wildfire prompts evacuation order for thousands as Santa Ana winds fuel flames
Ranking
- Halle Berry surprises crowd in iconic 2002 Elie Saab gown from her historic Oscar win
- Seager stars with 2-run HR, stellar defense to lead Rangers over D-backs 3-1 in World Series Game 3
- Wife of Grammy winner killed by Nashville police sues city over ‘excessive, unreasonable force’
- Police: Man arrested after throwing pipe bombs at San Francisco police car during pursuit
- Contained, extinguished and mopping up: Here’s what some common wildfire terms mean
- An Israeli ministry, in a ‘concept paper,’ proposes transferring Gaza civilians to Egypt’s Sinai
- Why the urban legend of contaminated Halloween candy won't disappear
- Iranian teen Armita Geravand, allegedly assaulted by police for flouting strict dress code, has died
Recommendation
-
New York races to revive Manhattan tolls intended to fight traffic before Trump can block them
-
Colombian police comb through cloud forest searching for soccer star’s abducted father
-
Chase Field roof open for World Series Game 3 between Diamondbacks and Rangers
-
New York woman claimed her $1 million Powerball ticket the day before it expired
-
Supreme Court seems likely to allow class action to proceed against tech company Nvidia
-
An Israeli ministry, in a ‘concept paper,’ proposes transferring Gaza civilians to Egypt’s Sinai
-
Abuse victims say gun surrender laws save lives. Will the Supreme Court agree?
-
Elite Kenyan police unit goes on trial in the killing of a prominent Pakistani journalist last year