Current：Home > FinanceHow to make an ad memorable-InfoLens
How to make an ad memorable
View
Date：2025-01-09 17:41:24
Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks.
Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters.
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (369)
Related
- Olivia Culpo Celebrates Christian McCaffrey's NFL Comeback Alongside Mother-in-Law
- More than 240 Rohingya refugees afloat off Indonesia after they are twice refused by residents
- Dolly Parton Reveals the Real Reason Husband Carl Dean Doesn't Attend Public Events With Her
- QB Joe Burrow is out for the season. What it means for Bengals.
- Surfer Bethany Hamilton Makes Masked Singer Debut After 3-Year-Old Nephew’s Tragic Death
- Sofía Vergara Reflects on Very Difficult Year After Joe Manganiello Breakup
- Honda recalls nearly 250K vehicles because bearing can fail and cause engines to run poorly or stall
- Years after strike, West Virginia public workers push back against another insurance cost increase
- Kraft Heinz stops serving school-designed Lunchables because of low demand
- Sofía Vergara Reflects on Very Difficult Year After Joe Manganiello Breakup
Ranking
- NY forest ranger dies fighting fires as air quality warnings are issued in New York and New Jersey
- Unions, Detroit casinos reach deal that could end strike
- TikTok cracks down on posts about Osama bin Laden's Letter to America amid apparent viral trend
- West Virginia training program restores hope for jobless coal miners
- The Daily Money: All about 'Doge.'
- 2 transgender boys sue after University of Missouri halts gender-affirming care to minors
- British author A.S. Byatt, best known for award-winning 'Possession,' dies at 87
- Four of 7 officers returned to regular duty after leak of Nashville school shooting records
Recommendation
McDonald's Version: New Bestie Bundle meals celebrate Swiftie friendship bracelets
Trump returns to Iowa for another rally and needles the state’s governor for endorsing DeSantis
Indian troops kill 5 suspected rebels in Kashmir fighting, police say
Moms for Liberty reports more than $2 million in revenue in 2022
West Virginia governor-elect Morrisey to be sworn in mid-January
Dolly Parton dug deep to become a 'Rockstar': 'I'm going to bust a gut and do it'
Fox Sports' Charissa Thompson Reacts to Backlash Over Her Comments About Fabricating Sideline Reports
Mississippi’s capital city is considering a unique plan to slash water rates for poor people