Current:Home > NewsAdvertiser exodus grows as Elon Musk's X struggles to calm concerns over antisemitism-InfoLens
Advertiser exodus grows as Elon Musk's X struggles to calm concerns over antisemitism
View Date:2024-12-23 14:22:02
Advertisers are leaving the site formerly known as Twitter after a new report found that pro-Nazi content was appearing next to company ads and Musk himself supported a baseless antiemetic conspiracy theory to his 163 million followers.
IBM confirmed this week it is stopping advertising on X, saying the company has "zero tolerance for hate speech and discrimination."
The European Commission has paused its advertising across all social media including X.
Hollywood studio Lionsgate Entertainment announced Friday it was doing the same, immediately suspending all of its advertising on X.
Apple, too, has halted all of its advertising on the site, Axios reported.
The liberal watchdog group Media Matters released a new report this week that found a number of major companies, including Apple, Amazon, Oracle NBCUniversal's Bravo network had advertisements showing up alongside antisemitic posts on the site.
Not long after, Musk posted: "You have said the actual truth" in response to a post that claimed Jewish people hold "dialectical hatred" of white people.
The outcry over hate speech on X comes amid a financially challenging time for the platform, which generates nearly all of its revenue from advertising. Musk has publicly said that U.S. advertising revenue is down 60%, something he blamed on pressure from advocacy organizations, like the Anti-Defamation League.
For months, Musk has attempted to find other ways to make money on the social media platform, including charging for "verified" blue checks in a subscription service, but none of his efforts have have gained momentum, just as the company's advertising base appears more rickety than ever.
X's chief executive Linda Yaccarino attempted to contain the fallout and lessen the hit to the company's wallet, writing on the site that X's stance "has always been very clear that discrimination by everyone should STOP across the board," adding that: "There's no place for it anywhere in the world — it's ugly and wrong. Full stop."
Musk tapped Yaccarino, the former head of advertising at NBCUniversial, in large part to help bring back major advertisers to the platform since Musk acquired it last year and unleashed drastic changes. Among Musk's shakeups has been loosening rules around what is allowed to be posted to the site, leading to a surge of hate and conspiracy theories.
"Aside from his own rhetoric, Musk has opened the floodgates to hateful content by reversing bans on anti-Muslim bigots, white nationalists, and antisemites," according to the new report from Media Matters, which also noted that X now pays some antisemitic creators for making posts go viral.
Jewish advocacy groups have said that allowing hate against Jews to spread on X during an escalating war in the Middle East is especially reckless.
"At a time when antisemitism is exploding in America and surging around the world, it is indisputably dangerous to use one's influence to validate and promote antisemitic theories," the Anti-Defamation league's CEO Jonathan Greenblatt wrote on the platform on Thursday.
In September, Musk held a public talk with Israeli Prime Minister Benjamin Netanyahu, who asked Musk to do more to "roll back" hate against Jews on his platform.
In response, Musk said that he was "against attacking any group, doesn't matter who it is," but did not specifically commit to combating antisemitism on X.
veryGood! (4113)
Related
- Judge moves to slash $38 million verdict in New Hampshire youth center abuse case
- Sen. McConnell’s health episodes show no evidence of stroke or seizure disorder, Capitol doctor says
- First Lady Jill Biden has tested positive for COVID-19, again
- The Best Labor Day 2023 Sales You Can Still Shop: Nordstrom Rack, Ulta, Sephora, Madewell, and More
- Pistons' Ausar Thompson cleared to play after missing 8 months with blood clot
- In 'The Fraud,' Zadie Smith seeks to 'do absolute justice to the truth'
- Voters concerned with Biden's economy, Smash Mouth's Steve Harwell dies: 5 Things podcast
- Dangerous rip currents along Atlantic coast spur rescues, at least 3 deaths
- NFL power rankings Week 11: Steelers, Eagles enjoying stealthy rises
- Metal debris strikes car windshield on Maine highway and comes within inches of motorist’s face
Ranking
- KFC sues Church's Chicken over 'original recipe' fried chicken branding
- What makes a good TV guest star?
- Maker of rapid-fire triggers falsely told customers they are legal, judge says in preliminary ruling
- Dangerous rip currents along Atlantic coast spur rescues, at least 3 deaths
- McDonald's Version: New Bestie Bundle meals celebrate Swiftie friendship bracelets
- Ukraine's counteroffensive brings heavy casualties as families contend with grief, loss
- Minnesota political reporter Gene Lahammer dies at 90
- Boy, 10, weaves and speeds on freeway, troopers say, before they charge his father with letting him drive
Recommendation
-
Republican Dan Newhouse wins reelection to US House in Washington
-
Colorado will dominate, Ohio State in trouble lead Week 1 college football overreactions
-
Governor announces record investment to expand access to high-speed internet in Kentucky
-
'Most impressive fireball I have ever witnessed:' Witnesses dazzled by Mid-Atlantic meteor
-
King Charles III celebrates 76th birthday amid cancer battle, opens food hubs
-
Missing artifacts from WWII Nazi code breaker and a father of modern computing found with Colorado woman
-
Kylie Jenner and Timothée Chalamet Make First Public Appearance Together at Beyoncé Concert
-
23 people injured after driver crashes car into Denny’s restaurant in Texas