Current:Home > StocksExclusive: Kris Jenner on her first Super Bowl commercial and future of 'Kardashians' show-InfoLens
Exclusive: Kris Jenner on her first Super Bowl commercial and future of 'Kardashians' show
View Date:2024-12-23 10:42:22
LOS ANGELES – Kris Jenner is on set for today's shoot at a multimillion dollar home in LA’s ritzy Brentwood neighborhood, filming the teaser for her first ever Super Bowl commercial.It’s early in the shoot day but that doesn’t stop the matriarch of pop culture’s first family from pitching the sequel – which of course she thinks should include daughter Khloé.
“I don't know what happens. I just get thinking about something and what would make perfect, logical sense,” Jenner, 68, told USA TODAY. “I think I have good common sense, but it's all about a timeline. And what we do in our show is literally not scripted and we don't have a direction. We do what we do.”
AD METER 2024:Sign up to rate all the commercials from the big game!
The popularity of that show – first “Keeping Up With the Kardashians” on E! and now Hulu’s “The Kardashians” – makes it hard to believe that this is Jenner’s first Super Bowl commercial. But alas, she finally can check that off her list too. Oreo, the iconic 110-year-old cookie brand, is back in the big game with its first spot since 2013. “Twist on It” flashes back to Jenner’s big decision on whether or not her family is going to star in a reality TV show. In lieu of flipping a coin, the “momager” decides to twist a cookie to make the final call.
The commercial was created by The Martin Agency, directed by Emmy-winner Dave Laden and produced by Hungry Man Inc. and PXP. It’ll air during the second quarter of the Super Bowl on CBS.
Jenner shared some of her fond memories of the cookie, including how the Kardashian-Jenner clan would buy the Oreos with different color fillings for changing seasons.
“It happens to be a cookie that's older than I am,” she quipped. “(Oreos are) something that's been in my house my entire childhood.”
As for the family’s reality show, that idea originated in 2006. It premiered a year later.“The decision was so easy for me,” Jenner recalled of choosing to do the show. “Then it was just getting the kids on board. That was easy. And I didn't know if that was going to be easy or not.”
Jenner said she never imagined that the show would spawn 24 seasons, with number 25 filming during the time she gave this interview. The TV show’s popularity, and the family’s subsequent success, has also now led to a second Kardashian-Jenner Super Bowl commercial; Kim starred in a 2015 T-Mobile campaign.
“I'm very grateful for where we are in our careers today and how far we've come, how far the family's come,” Jenner said. “And I'm so proud of them. And I hope they're proud of me.”
The matriarch said that all of her kids will play a role in deciding how long the reality show continues. As for Kris herself, she struck a more reflective tone when speaking about a potential next move.“When somebody asks me these days what I love to do the most, I think that between all of the different projects that we work on, it's just about spending time with the grandkids,” she said. “I have 13 now, so that's really exciting. That's where life means the most to me right now.”
Jenner ran the idea for the Super Bowl commercial by both Kim and Khloé; the latter has been known to keep a meticulously organized cookie jar at home. Jenner joked that she stole Khloé’s jar for the ad (Khloé commented, “You know you’re wrong for this,” on Instagram when Kris posted the teaser).
But was that a joke or perhaps a setup for the next commercial? Surely people will be keeping up to find out.
veryGood! (9)
Related
- Sister Wives’ Janelle Brown Alleges Ex Kody Made False Claims About Family’s Finances
- Consumers would be notified of AI-generated content under Pennsylvania bill
- Henry Smith: Summary of the Australian Stock Market in 2023
- Women are too important to let them burn out. So why are half of us already there?
- Full House Star Dave Coulier Shares Stage 3 Non-Hodgkin's Lymphoma Diagnosis
- Uber Eats launching short-form-video feed to help merchants promote new dishes, company says
- Former NBA guard Nate Robinson: 'Not going to have long to live' without kidney replacement
- RHOSLC's Monica Garcia Shares She's Pregnant With Mystery Boyfriend's Baby on Viall Files
- The Daily Money: Inflation is still a thing
- How Tyus Jones became one of the most underrated point guards in the NBA
Ranking
- Duke basketball vs Kentucky live updates: Highlights, scores, updates from Champions Classic
- US military veteran accused of having explicit images of a child apparently joined Russian army
- How Travis Kelce Celebrated Lifetime MVP Jason Kelce For National Siblings Day
- Costco now sells up to $200 million a month in gold and silver
- Georgia public universities and colleges see enrollment rise by 6%
- Social Security's COLA estimate rises. But seniors could struggle as inflation heats up.
- Christina Hall Shares She's Had Disturbing Infection for Years
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Coco
Recommendation
-
Detroit Mayor Mike Duggan says next year will be his last in office; mum on his plans afterward
-
At least two shot when gunfire erupts at Philadelphia Eid event, official tells AP
-
Illinois says available evidence in Terrence Shannon Jr. case is 'not sufficient' to proceed
-
'Sound of Freedom' success boosts Angel Studios' confidence: 'We're flipping the script'
-
Texas’ 90,000 DACA recipients can sign up for Affordable Care Act coverage — for now
-
New Jersey officials say they are probing hate crime after Islamic center is vandalized at Rutgers
-
Manhattan DA Alvin Bragg says Trump prosecution isn’t about politics
-
Florida GOP leader apologizes for trashing hotel room and says he’ll seek help for alcoholism