Current:Home > Contact-usTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget-InfoLens
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View Date:2024-12-23 14:58:59
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (52174)
Related
- 2025 Medicare Part B premium increase outpaces both Social Security COLA and inflation
- Joran van der Sloot, suspect in Natalee Holloway disappearance, to challenge extradition from Peru to U.S., lawyer says
- Woody Harrelson and Justin Theroux's Plans Go Down the Drain in White House Plumbers Trailer
- Cardi B and Her Entire Family Have Joined the Cast of the Baby Shark Movie
- Why Jersey Shore's Jenni JWoww Farley May Not Marry Her Fiancé Zack Clayton
- I Noticed an Improvement in My Breakout Within Minutes of Using This Spot Treatment, I'm Not Even Kidding
- Switzerland was Tina Turner's longtime home. Why did the star leave the U.S.?
- Political clashes in Senegal leaves 15 dead
- Tampa Bay Rays' Wander Franco arrested again in Dominican Republic, according to reports
- Power Rangers' Amy Jo Johnson Slams Rumors About Why She Didn't Participate in Reunion
Ranking
- Messi breaks silence on Inter Miami's playoff exit. What's next for his time in the US?
- Woman wins chaotic UK cheese race despite being knocked unconscious
- India train crash investigators to look at possibility of sabotage after wreck in Odisha kills hundreds
- Sweden close to becoming first smoke free country in Europe as daily cigarette use dwindles
- Chet Holmgren injury update: Oklahoma City Thunder star suffers hip fracture
- See How Tom Schwartz and Raquel Leviss' Flirtation Intensified Before Tom Sandoval Affair
- Man admits killing French woman in drunken shooting game involving hunting rifle, bullet-proof vest
- Shop the Best New March 2023 Beauty Launches From Shiseido, Dermalogica, OUAI & More
Recommendation
-
24 more monkeys that escaped from a South Carolina lab are recovered unharmed
-
Ulta 24-Hour Flash Sale: Take 50% Off First Aid Beauty, Tula, Morphe, Bobbi Brown, and It Cosmetics
-
Why Justine Bateman Doesn't Give a S--t About Criticism Over Her Decision to Age Naturally
-
New mom nearly dies from rare flesh-eating bacteria days after giving birth
-
Nicole Kidman Reveals the Surprising Reason for Starring in NSFW Movie Babygirl
-
Snorkeler survives crocodile attack by prying its jaws off of his head
-
Here's What Gwyneth Paltrow Said to Man Who Sued Her After Ski Crash Verdict Was Revealed
-
These Iconic Blake Lively and Beyoncé Outfits Are Getting the Royal Treatment at Kensington Palace