Current:Home > StocksTikTok is coming for Instagram as ByteDance prepares to launch new photo app, TikTok Notes-InfoLens
TikTok is coming for Instagram as ByteDance prepares to launch new photo app, TikTok Notes
View Date:2025-01-07 12:27:28
The Instagram and TikTok wars continue as Chinese tech giant ByteDance prepares to launch new photo app.
Instagram, owned by Meta, created its reels feature in 2020 to compete with TikTok's rise in popularity, and now, TikTok appears to be preparing to launch a photo and text app to compete with Instagram.
The news began leaking last month when some TikTok users took to Reddit to share screenshots of notifications they had been receiving on the upcoming launch.
"As part of our continued commitment to innovating the TikTok experience, we're exploring ways to empower our community to create and share their creativity with photos and text in a dedicated space for those formats," TikTok said in a statement.
The app, called TikTok Notes, will not be broadly available at this time, a TikTok spokesperson told USA TODAY Friday. The testing phase of the app isn't currently being rolled out in the U.S., they said.
Though TikTok users log more time on its app, Instagram is still seeing more downloads. TikTok still trails behind Instagram in accounts created, TikTok with 1.12 billion users and Instagram with 1.47 billion.
A peek at TikTok's new app
“TikTok Notes, a new app for photo posts, is coming soon! Your existing and future public TikTok photo posts will be shown on TikTok Notes. If you prefer not to show your public TikTok photo posts on TikTok Notes, turn this off now," a pop-up told some TikTok users, according to a screenshot shared on Reddit.
"It looks like TikTok is trying to use your content to start to populate the content in the app," a TikTok creator with the handle Marketing With Sam said in a video breaking down what we know of TikTok Notes. There is a toggle for those who wish to keep their photos off the new platform though, she said.
The website, notes.tiktok.com, is live, but doesn't open up in the App Store. You will get a glimpse into the app's aesthetic when you visit its landing page, however.
Will TikTok Notes land with users? Time will tell.
“The copycat phenomenon runs rampant across social media platforms”, Mike Proulx, VP, Research Director at Forrester, told the BBC, noting that these efforts sometimes “pay off." A good example of this was Instagram's creation of “Stories” to rival Snapchat, Proulx added.
"Consumers could have app fatigue," Sam concluded in her video. "But a lot of brands are saying their carousel posts are a lot higher engaging than their video photos," she said.
Only time will tell if users will engage with yet another new app.
veryGood! (12)
Related
- My Little Pony finally hits the Toy Hall of Fame, alongside Phase 10 and Transformers
- New Hampshire casino to shut down for 6 months, could re-open if sold by owner accused of fraud
- Why corporate bankruptcies were up in 2023 despite the improving economy
- Judge turns down Democrat Sen. Bob Menendez’s request to delay his May bribery trial for two months
- Joel Embiid injury, suspension update: When is 76ers star's NBA season debut?
- What does 'atp' mean? It depends. Your guide to using the slang term.
- A number away from $137 million, Michigan man instead wins $1 million in Mega Millions game
- Two California girls dead after house fire sparked by Christmas tree
- Bears fire offensive coordinator Shane Waldron amid stretch of 23 drives without a TD
- 'Persons of interest' sought in 18-year-old pregnant woman's shooting death: San Antonio police
Ranking
- Tesla Cybertruck modifications upgrade EV to a sci-fi police vehicle
- Ex-student found competent to stand trial for stabbing deaths near University of California, Davis
- Poland says an unidentified object has entered its airspace from Ukraine. A search is underway
- Iran holds funeral for a general who was killed by an alleged Israeli airstrike in Syria
- US Diplomats Notch a Win on Climate Super Pollutants With Help From the Private Sector
- These Coach Bags Are Up To $300 Off & Totally Worth Spending Your Gift Card On
- Billions of pounds of microplastics are entering the oceans every year. Researchers are trying to understand their impact.
- House where 4 Idaho students were slain is being demolished despite families' concerns
Recommendation
-
Drone footage captures scope of damage, destruction from deadly Louisville explosion
-
Newly released Gypsy Rose Blanchard to tell her story in docuseries: 'Do not resort to murder'
-
Mexico says a drug cartel kidnapped 14 people from towns where angry residents killed 10 gunmen
-
What to know about UW-La Crosse chancellor Joe Gow who was fired for porn with wife Carmen Wilson
-
Voyager 2 is the only craft to visit Uranus. Its findings may have misled us for 40 years.
-
Social Security's high earners will get almost $5,000 a month in 2024. Here's how they got there.
-
As tree species face decline, ‘assisted migration’ gains popularity in Pacific Northwest
-
New Year's Eve partiers paying up to $12,500 to ring in 2024 at Times Square locations of chain restaurants