Current:Home > StocksNBC Sports, Cosm partner to bring college football to 'shared reality' viewing experience-InfoLens
NBC Sports, Cosm partner to bring college football to 'shared reality' viewing experience
View Date:2024-12-23 10:40:04
NBC Sports has partnered with technology, media and entertainment company Cosm to bring a new twist to viewing their broadcasts.
The multi-year partnership announced Wednesday will bring Premier League soccer, horse racing and Notre Dame and Big Ten football games to "shared reality" experiences. It is the first time any such events will be available in shared reality, according to a press release.
Cosm, the company behind shared reality, partnered with TNT Sports in 2023 to earn the rights to broadcast NBA, NHL and both U.S. national soccer teams' events. It also has partnerships with the UFC and Cirque du Soleil.
College football news:Alabama's Kalen DeBoer won't imitate LSU's Brian Kelly and adopt fake southern accent
What is "Shared Reality?"
The idea of shared reality stems from the use of 87-foot diameter, 8K+ LED domes to broadcast the events and give viewers the impression that they are experiencing the next-best thing to front row seats. According to Wednesday's press release, its true definition is "an experience which bridges the virtual and physical worlds."
In execution, it's similar to the design of planetarium shows, which use great domes to make observers feel as though they are floating through outer space themselves. Given the tech company's "75-year history building the largest and most prestigious planetariums and science centers worldwide," the comparison is a fitting one.
In 2022, they completed a major venture into sports during the Olympic Winter Games in Beijing. Cosm offered the first 8K resolution livestream for NBC Sports' virtual reality coverage of Olympic events.
"When fans come to Cosm, there is always something new to see, and Cosm is the world’s best place to experience the event next to actually being there in person,” said company CEO and President Jeb Terry in a statement.
Big Ten football:Michigan running back Donovan Edwards returning for senior season
Where to experience Cosm's shared reality sports events
Cosm plans to open two venues for their special viewing experiences later this year: one in Los Angeles at Hollywood Park, and the other in Dallas at Grandscape. The Los Angeles location is set to open in Q2 this year (spring or summer 2024), and Dallas' opening is set for Q3 (fall 2024), a Cosm spokesperson told USA TODAY.
According to Wednesday's press release, "Details of the schedule of events upon the opening of its venues will be shared at a later date."
veryGood! (4682)
Related
- Falling scaffolding plank narrowly misses pedestrians at Boston’s South Station
- Month-old walrus rescued 4 miles inland: Watch him get 'round-the-clock' care and cuddles
- A judge called an FBI operative a ‘villain.’ Ruling comes too late for 2 convicted in terror sting
- 'A full-time job': Oregon mom's record-setting breastmilk production helps kids worldwide
- DWTS' Gleb Savchenko Shares Why He Ended Brooks Nader Romance Through Text Message
- Federal judge tosses Trump's defamation claim against E. Jean Carroll
- Arrest warrants issued after boaters attack dock employee at Montgomery riverbank
- Tory Lanez sentencing in Megan Thee Stallion shooting case postponed: Live updates
- Zendaya Shares When She Feels Extra Safe With Boyfriend Tom Holland
- Yellow trucking company that got $700 million pandemic bailout files for bankruptcy
Ranking
- Stock market today: Asian stocks decline as China stimulus plan disappoints markets
- William Friedkin, director of acclaimed movies like The French Connection and The Exorcist, dead at 87
- The 15 Best Back to College Discounts on Problem-Solving Amazon Products
- Pope Francis restates church is for everyone, including LGBTQ+ people
- Beyoncé course coming to Yale University to examine her legacy
- Cousin of Uvalde mass shooter arrested for allegedly making own threats
- Ciara Is Pregnant, Expecting Baby With Husband Russell Wilson
- 'The Lincoln Lawyer' Season 2 ending unpacked: Is Lisa guilty? Who's buried by the cilantro?
Recommendation
-
Saving for retirement? How to account for Social Security benefits
-
U.S. publishing boss Adrienne Vaughan killed in terrible speedboat crash in Italy
-
Security guard on trial for 2018 on-duty fatal shot in reaction to gun fight by Nashville restaurant
-
Thousands of Marines, sailors deploy to Middle East to deter Iran from seizing ships
-
US inflation may have picked up in October after months of easing
-
Arrest warrants issued after boaters attack dock employee at Montgomery riverbank
-
Prebiotic sodas promise to boost your gut health. Here's what to eat instead
-
DeSantis acknowledges Trump's defeat in 2020 election: Of course he lost