Current:Home > StocksNew report shows data about which retailers will offer the biggest Black Friday discounts this year-InfoLens
New report shows data about which retailers will offer the biggest Black Friday discounts this year
View Date:2024-12-23 10:46:26
Holiday shoppers depend on Black Friday for scoring deals, but new research shows that some stores will offer bigger discounts than others this year.
According to the new report from WalletHub, JCPenney and several other major department stores will offer the steepest Black Friday discounts across a range of popular products, from apparel to consumer electronics.
JCPenney will provide the largest average Black Friday discounts on its merchandise, with an average markdown of 59.1%, followed by Macy's, with a typical cut of 58.2%, the analysis found. Discounts may be especially important this holiday to U.S. consumers, who have been walloped by more than a year of high inflation.
"Knowing exactly where to find the best deals can also help you save a lot of time and avoid a lot of aggravation," WalletHub analyst Cassandra Happe said in a statement.
Best Black Friday deals
Here are the retailers ranked by average discount, according to WalletHub's analysis, which examined 3,500 products listed in the stores' 2023 Black Friday ads.
The 13 retailers included national online and brick-and-mortar companies, such as Amazon, Walmart, Dell, JCPenney, Macy's, Costco and Home Depot. However, it noted that Amazon didn't provide all the information it requested, and so some deals weren't included in their calculations.
- JCPenney — 59.1%
- Macy's — 58.2%
- Belk — 54.8%
- Kohl's — 48.8%
- Target — 32.7%
- BJ's — 30.1%
- Best Buy — 29.8%
- Amazon — 28.5%
- Walmart — 26.9%
- Dell — 25.8%
WalletHub also examined discounts by nine product categories, including apparel, consumer electronics and appliances.
While JC Penney's will have the biggest discounts on average, some other retailers have better sales in specific categories, the report found.
For example, Macy's will offer the best deals on toys, with an average discount of 44.5% for those products, according to the analysis. Meanwhile, Kohl's will be the top spot to get deals on jewelry, computers and phones, the data shows.
According to the report, jewelry shoppers will find the largest discounts, with an average price drop of 54% across all 13 retailers, followed by apparel and accessories, which will be marked down 42% on average. Meanwhile, the smallest discounts will be found on computers and phones, with an average discount of 26% across the stores.
- In:
- Black Friday
- Holiday Season
veryGood! (12615)
Related
- 2 striking teacher unions in Massachusetts face growing fines for refusing to return to classroom
- Louisiana sheriff candidate wins do-over after disputed 1-vote victory was tossed
- As Russia mourns concert hall attack, some families are wondering if their loved ones are alive
- Heat records keep puzzling, alarming scientists in 2024. Here's what to know.
- Kentucky gets early signature win at Champions Classic against Duke | Opinion
- Alabama's Nate Oats pokes fun at Charles Barkley's bracket being busted after Auburn loss
- Memorial marks 210th anniversary of crucial battle between Native Americans and United States
- March Madness games today: Everything to know about NCAA Tournament schedule Saturday
- Waymo’s robotaxis now open to anyone who wants a driverless ride in Los Angeles
- Rough game might be best thing for Caitlin Clark, Iowa's March Madness title aspirations
Ranking
- Residents urged to shelter in place after apparent explosion at Louisville business
- All Of Your Burning Questions About Adult Acne, Answered
- March Madness expert predictions: Our picks for today's Round 2 games
- USMNT Concacaf Nations League final vs. Mexico: How to stream, game time, rosters
- Powerball winning numbers for Nov. 13 drawing: Jackpot rises to $113 million
- How true is the movie on Shirley Chisholm, the first Black woman elected to Congress?
- Grimes Debuts New Romance 2 Years After Elon Musk Breakup
- Gisele Bündchen Denies Cheating on Ex Tom Brady and Confirms She's Dating Again
Recommendation
-
Britney Spears Reunites With Son Jayden Federline After His Move to Hawaii
-
All Of Your Burning Questions About Adult Acne, Answered
-
Michigan hiring Florida Atlantic coach Dusty May as next men's basketball coach
-
March Madness picks: Our Sunday bracket predictions for 2024 NCAA women's tournament
-
More than 150 pronghorns hit, killed on Colorado roads as animals sought shelter from snow
-
2 crew members die during ‘incident’ on Holland America cruise ship
-
Former GOP Virginia lawmaker, Matt Fariss arrested again; faces felony gun and drug charges
-
TikTok’s Favorite Hair Wax Stick Is Only $7 Right Now: Get Influencer-Level Sleek Ponytails and Buns