Current:Home > NewsTom Hanks alleges dental company used AI version of him for ad: 'Beware!!'-InfoLens
Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
View Date:2024-12-23 11:01:43
Will the real Tom Hanks please stand up?
The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," Hanks wrote over a screenshot of the advertisement.
He did not reveal which company used his likeness for their advertisement.
USA TODAY reached out to reps for Hanks for comment.
The latest use of the Oscar-winning actor comes five months after he discussed the morality of AI and the possibility of his likeness being used for acting after he dies.
"Anybody can now recreate themselves at any age they are by way of AI or deep fake technology," he said on "The Adam Buxton" podcast in May. "I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on."
Hanks elaborated that aside from a project labeling a posthumous movie with him as AI, "there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality."
He added: "That's certainly an artistic challenge, but also a legal one."
Podcast host Adam Buxton insisted that audiences would be able to tell the difference, especially in some stylistic choices that Hanks makes that AI would not pick up.
"Without a doubt people will be able to tell, but the question is, will they care?" Hanks responded. "There are some people that won't care, that won't make that delineation."
The morality of AI in the entertainment industry is sparking "discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else’s being our intellectual property," the actor added.
Tom Hanks reacts to AI:Actor says some people 'won't care' if an computer-generated version of him continues acting after death
AI has been an ongoing concern in Hollywood for both actors and screenwriters.
The Writers Guild of America board unanimously voted to affirm the strike-ending deal on Wednesday with the Alliance of Motion Picture and Television Producers, the group that represents studios, streaming services and production companies in negotiations.
According to a WGA statement, writers earned increased pay, health and pension contributions with the contract extension as well as new foreign streaming residuals, and viewership-based streaming bonuses. There are also assurances against AI, a particular point of contention in the negotiations.
Contributing: Bryan Alexander
Hollywood writers' strike to endas union leadership OKs deal
veryGood! (177)
Related
- Target will be closed on Thanksgiving: Here’s when stores open on Black Friday
- Ms. after 50: Gloria Steinem and a feminist publishing revolution
- 2 pilots dead after planes crashed at Nevada air racing event, authorities say
- Israel criticizes UN vote to list ruins near ancient Jericho as World Heritage Site in Palestine
- Wendi McLendon-Covey talks NBC sitcom 'St. Denis Medical' and hospital humor
- Co-worker: Rex Heuermann once unnerved her by tracking her down on a cruise: I told you I could find you anywhere
- All 9 juveniles who escaped from Pennsylvania detention center after riot recaptured, authorities say
- Travis Kelce Playfully Reacts to His NFL Family's Taylor Swift Puns
- U.S.-Mexico water agreement might bring relief to parched South Texas
- German ambassador’s attendance at Israeli court hearing ignites diplomatic spat
Ranking
- Stock market today: Asian shares meander, tracking Wall Street’s mixed finish as dollar surges
- Centuries after Native American remains were dug up, a new law returns them for reburial in Illinois
- Ms. after 50: Gloria Steinem and a feminist publishing revolution
- Underwater teams search for a helicopter that crashed while fighting a forest fire in western Turkey
- College football Week 12 expert picks for every Top 25 game include SEC showdowns
- Authorities identify 2 California pilots who died in air racing event in Reno, Nevada
- American Sepp Kuss earns 'life changing' Vuelta a España win
- Mexican president defends inclusion of Russian military contingent in Independence parade
Recommendation
-
New Orleans marks with parade the 64th anniversary of 4 little girls integrating city schools
-
Two arrested in fentanyl-exposure death of 1-year-old at Divino Niño daycare
-
U.K. leader vows to ban American bully XL dogs after fatal attack: Danger to our communities
-
Julie Chen Moonves Says She Felt Stabbed in the Back Over The Talk Departure
-
Roster limits in college small sports put athletes on chopping block while coaches look for answers
-
Seahawks receiver Tyler Lockett, with game-winning catch, again shows his quiet greatness
-
American Sepp Kuss earns 'life changing' Vuelta a España win
-
Authorities search for F-35 jet after 'mishap' near South Carolina base; pilot safely ejected